Dr. Deidre Reid-Thomas (Dr. RT) is a former high school Assistant Principal turned Holistic Innovation Educator, and lifelong learner who saw a gap in how we support students: we were teaching formulas, but forgetting feelings.

With over 20 years in education—teaching middle school math and science, high school chemistry, and serving in district-level leadership—she witnessed brilliant students struggle under the weight of anxiety, perfectionism, and burnout. She also saw educators trying to hold it all together without tools that honored both academics and mental health.

So she created one.

When Deidre first shared the idea for Periodic Affirmations™ with me, it was already more than a concept— it was intentional, rooted in purpose, and alive with the kind of creativity that doesn’t come around often. She had a vision that blended science, identity, and emotional wellness in a way I had never seen before. The framework, the message, and the early foundation were all there. What she needed was someone who could help transform that spark into a scalable, structurally sound company with the momentum to grow.

That’s where I stepped in.