Meet the Founder:

Dr. Deidre Reid-Thomas (Dr. RT) is a former high school Assistant Principal turned Holistic Innovation Educator, and lifelong learner who saw a gap in how we support students: we were teaching formulas, but forgetting feelings.

With over 20 years in education—teaching middle school math and science, high school chemistry, and serving in district-level leadership—she witnessed brilliant students struggle under the weight of anxiety, perfectionism, and burnout. She also saw educators trying to hold it all together without tools that honored both academics and mental health.

So she created one.

How Periodic Affirmations™ Was Born

Periodic Affirmations™ began as a spark—an idea Dr. RT couldn’t shake.

What if each element in the periodic table carried an affirmation students could see themselves in?
• What if Hydrogen reminded them they are the spark?
• What if Titanium reminded them they are unbreakable?
• What if Oxygen reminded them they are essential?

This idea grew into a full system of 118 affirmations, a deck of cards, mugs, wall décor, and now apparel—each piece acting as both a visual anchor and a verbal reminder of inner strength.

Voice of C.A.L.M.™

Through her broader framework, Voice of C.A.L.M. (Creatively Aligned Learning Modules), Dr. RT weaves together:

• Academic rigor
• Social-emotional wellness
• Creativity, movement, and storytelling

Her goal is simple and bold: to transform learning spaces into healing spaces, and to make science and self-worth part of the same conversation.

Learn More About the Voice of C.A.L.M.™

A Note from Dr. RT

"I wanted students and adults to see themselves in the elements—to know that even under pressure, they are still powerful, still valuable, and still capable of rising."

Meet the Cofounder: Andrew M.W. Reddie

When Deidre first shared the idea for Periodic Affirmations™ with me, it was already more than a concept— it was intentional, rooted in purpose, and alive with the kind of creativity that doesn’t come around often. She had a vision that blended science, identity, and emotional wellness in a way I had never seen before. The framework, the message, and the early foundation were all there. What she needed was someone who could help transform that spark into a scalable, structurally sound company with the momentum to grow.

That’s where I stepped in.

A Vision Strengthened Through Partnership

With more than two decades of experience in business development, operations, and organizational scaling, I’ve spent my career helping build companies from the inside out. I’ve launched brands, shaped systems, and laid out strategic roadmaps across multiple industries. When Deidre invited me into this journey, I immediately recognized the potential—not just of the product, but of the impact. Her creativity and strategic direction paired so naturally with my background that the partnership felt less like assembling a team and more like aligning two halves of a whole.

My role has focused on the architecture behind the brand: strengthening our operations, refining our infrastructure, shaping the go-to-market strategy, and building the product roadmap that supports long-term success. But none of it stands alone. Every decision, every milestone, every expansion has been built on a shared vision—her message guiding the purpose and heart of the brand, and my experience ensuring that message travels far, wide, and sustainably.

What energizes me most is that Periodic Affirmations™ is bigger than business. It’s a mission-driven, creative, empowering movement with the ability to reshape how people see themselves—students, professionals, educators, and communities alike. Being part of this work, and building it alongside Deidre, has been one of the most meaningful and fulfilling collaborations of my career. Together, we’re not just building a company. We’re building a legacy—one element, one affirmation, one life at a time.